101 Donations - Tiny Shelter Fashion Show

This project was filmed and photographed for a charity fashion show organised by 101 Donations in support of Tiny Shelter, held at the beautiful Ermida de Nossa Senhora da Guia in the Algarve.

The event brought together a group of local volunteers who took to the runway to showcase clothing available from the charity shop, alongside live music, stalls, and an auction. Rather than focusing purely on the fashion itself, our aim was to capture the full atmosphere of the day — the build-up, the energy of the crowd, and the sense of community behind the event.

The final video was produced as a longer-form highlights film, ensuring that each of the models was featured while maintaining a natural flow and rhythm. With copyrighted music playing during the event, we carefully selected licensed tracks in post-production and edited the footage to match the movement and pacing, preserving the original energy while ensuring the video could be shared across all platforms.

This was a great example of how storytelling, people, and location can come together to create something engaging, even within a live event setting. The project also included a curated set of photographs, designed to support ongoing promotion for both the charity and future events.